National campaigns 


In 2018, CITEO and twelve bottled water and soft drink brands joined forces and launched a poster campaign called 'Vous triez, nous recyclons' to raise consumer awareness on the importance of better sorting to give PET bottles a second life. Read more.



In 2017, the UK’s Natural Hydration Council supported a new and innovative campaign led by Hubbub and backed by the Port of London Authority which aims to reduce litter and improve recycling rates, through positive and engaging behaviour change initiatives. Read more.


France 2016

The French Trade Association for Natural Mineral Waters (CSEM) in collaboration with the French Trade Association for Spring Waters (SES) and the French Trade Association for Soft Drinks (BRF) have launched a broad public awareness campaign on the collection and recycling of PET bottles. Read more


Belgium 2016

Do you know what you are drinking at a restaurant? Filtered Tap water sold at the price of natural mineral water? Learn more about the Belgian Water and Soft Drinks Association's (FIEB) latest awareness-raising campaign and participate in their online survey. Read more


Spain 2017

ANEABE, the Spanish Bottled Water Association, has launched the campaign 'Claros con el Agua', addressing horeca professionals and consumers. The aim is to promote transparency on the water offered in restaurants. Find out more on the campaign website.

by PEAK Sourcing